Messaging - your business lifeblood
The human body needs a constant flow of nutrients and energy to survive. Blockages can be fatal and in business it’s no different. Marty Verry examines the business equivalent to human pacemakers and dialysis machines - integration solutions and message-broking services - and how they’re being used locally...
|
The flow of business documentation and data between systems and trading partners is the lifeblood of today’s agile and fast-growing organisations. Human processing error is the biggest cause of business coronary disease resulting in slow performance, slack decision making - and possible death. There’s little wonder then, that many businesses are removing manual processes from the loop by getting systems talking directly to each other. There are essentially two ways of doing this. Either you can use integration software to get data and documents flowing directly between systems and trading partners, or you send messages from your existing system out to a thirdparty message broker and they look after the delivery. Option 1: Integration software Integration software translates data and commands from the format of one application into the format of another. It is essentially data and command conversion on an ongoing basis between two or more incompatible systems. |
January 2004 |
|
Traditionally, implementing application integration has been done by tedious programming to maintain communications between different applications as they are revised and eventually replaced with newer architectures - creating an enormous programming burden on businesses. The trend today is to use messaging middleware, applications servers and other specialised integration products that provide a common connecting point between applications. If the target machine is down or overloaded, the software stores the data in a message queue until it becomes available. The messaging system may contain business logic that routes messages to the appropriate destinations and reformats the data as well. Messaging middleware and email messaging systems provide similar transport functionality. The primary difference is that messaging middleware deals with transactions between programs, whereas email messaging deals with memos between people. Pacific Retail Group: Extending the retail channels Leeming store the transaction is immediately sent to the Direct Payment Solutions (DPS) internet clearing bank, and once approved comes back and generates an internal customer order for delivery or collection. It debits the stock or reserves it and there’s no manual process until it is given to the customer. The system automatically tracks orders, updates catalogues and handles online payment processing. “We’ve gone into this with a clear goal of driving additional bottom-line revenues within a cheaper cost model,” says Pacific Retail’s general manager of IT, Brent Powell. Ivanhoe: Sharing info from Mongolia to Jo’burg Paykel: Leveraging legacy for supply chain leap “Previously we had a significant number of vendors all sending in invoices for payment but now we get it all on a weekly electronic invoice which is uploaded directly into our financials which is only a very short importing process,” he says. Toyota: On course with BEA “More than $10 billion annually flows through Toyota Australia’s extended value chain,” says Toyota’s Chris Thomas. “We realised that integrating the disparate systems throughout that value chain would allow us to achieve considerable process improvements and cost savings while improving customer satisfaction.” A leader in the integration market, BEA is driving the trend toward merging application development and integration into a single solution suite. This means users can easily build integrated applications to support business processes - with dramatically reduced time and coding requirements. Mainfreight: End of an eight-year quest After several acquisitions and with global expansion well under way, Mainfreight found itself operating a range of disparate systems. The flow of information between Mainfreight and its customers was inconsistent, and it was not possible to achieve a seamless view of all information relating to a customer’s order. The company wanted to maintain its legacy systems so used Microsoft .NET to aggregate the information from each of these to provide staff and customers with instant online access to tracking and account information. The launch of its ‘Mainchain’ system earlier this year ended an eight-year quest for an affordable solution. Stevensons: Concrete case for integration Fuji Xerox: Consistency across 14 offices Option 2: Third-party message brokers Local providers of this service include Electronic Commerce Network (ECN), EDIS Group, and Tranzsoft. ECN (now owned by New Zealand Post) is a pioneer in this area, handling between 20,000 and 30,000 messages most days on behalf of more than 150 organisations. Just like the telephone network in the early days, these types of networks become increasingly attractive to join as they grow and more trading partners become engaged. Providers of these services therefore often focus on industry verticals to gain critical mass. Tranzsoft is providing the document exchange and procurement gateway for New Zealand’s medical industry, expecting to have five hospitals and at least 30 medical suppliers using the Medical Industry Association’s Health Exchange by the end of the year. Meanwhile, one of the focus areas for ECN is the hardware and building supplies sector, where it acts as the document exchange gateway between most of the leading retail outlets and many of their suppliers. Suppliers can either integrate directly with ECN, or, if they are not that technically capable, can simply log on and pick up orders, send invoices or purchase order acknowledgments. From a supplier’s perspective, having online transactability with all the big five retailers means they can leverage the one investment over and over. What’s more, by engaging and making it easier for the retailer to do business with the supplier, the supplier is thereby enhancing the likelihood of getting onto the retailer’s preferred supplier list. The following diagrams demonstrate how ECN simplifies B2B integration for the hardware and building supplies industry: |
|
Direct Integrations required without a broker
Direct Integrations required with a broker

