Background

E-business is having a profound effect on the way that Australian companies operate – and that includes one of the most important regionally based export industries – winemaking.

Family winemakers, Miranda Wines - the eighth-largest winemaker and tenth biggest wine exporter in Australia – has selected Movex, an Enterprise Application from Lawson to help the company maximise the efficiency of its supply chain and increase customer service levels.

Requirements

After reviewing competitive offerings, Miranda selected Lawson because it offered a complete end-to-end solution and had a proven track record in the wine industry, both in Australia and globally.

The 50-user deal will allow Miranda to provide secure electronic access to selected suppliers and customers, and offer significant cost reductions and improved customer service from e-business.

Using Movex means Miranda Wines can automatically generate distribution and manufacturing orders based on stock reorder points. This will enable stock from any location in the company to be sold on a single customer order. Movex Output Manager gives Miranda Wines the ability to electronically deliver invoices to major customers or electronically send purchase orders to suppliers.

Internet-based order functions will allow Miranda's customers to order directly and immediately through its desktop web browser.

Implementation

The implementation will reduce operational costs through improved application integration and user productivity, including high levels of system reliability and availability. The combination of Movex, Implex (implementation services) and Devex (support) and the IBM AS/400, offers one of the lowest costs of ownership in the IT industry.  

These functions are important to Miranda Wines' aim of maintaining its presence in both the Australian and international markets. According to Graeme Lyons, Financial Controller, "The wine industry in Australia is becoming part of the digital economy. A completely different set of rules may soon govern the entire industry based on e-business principles.

"Our investment in the Movex e-collaboration solution will 'futureproof' Miranda Wines. As a growing player in the Australian wine industry we're confident that Movex will become an important factor in accelerating our expansion. By partnering with Lawson we are preparing our IT infrastructure to become an 'e-wine-business'," Mr Lyons concluded. 

About Miranda Wines

Founded 60 years ago by Italian immigrant Francesco "Pop" Miranda, Miranda Wines produces over 2.5 million cases of wine annually from holdings in Riverina, NSW, South Australia's Barossa Valley and Victoria's King Valley.

A third generation family wine company, Miranda have been awarded over 2500 medals at domestic and international wine shows.  They collected the Mission Hill Trophy for the Worlds Best Chardonnay at the London International Wine Show in 1996.

Miranda's premium wines are enjoyed around the world with export markets developed in over 27 countries including the UK, Sweden and Japan.