EMDA provides comprehensive technology-based business solutions for manufacturing and distribution companies throughout New Zealand. With clients representing the cream of the NZ manufacturing industry such as Heinz, Tip Top, Sleepyhead, Navico, General Cable, Firth, Stevensons Concrete, Prolife Foods, Tait and Mercer, EMDA is well positioned to add value to any business invloved in manufacturing or distribution of products.

Services include:

• analysis of business requirements
• business process development
• project management and implementation of software solutions
• development of IT strategies
• development of custom software
• network planning and implementation
• technical support.

We are the New Zealand business partner for Infor’s range of business software that deliver comprehensive enterpise solutions for manufacturing, financial management, sales, distribution, e-commerce and the entire spectrum of supply chain management.

Our team based in Auckland and Christchurch has built a strong reputation based on delivery of products and services that EMDA genuinely believes will meet or exceed clients' expectations and contribute positively to their profitability.

Infor CRM

Create growth and loyalty through continuous customer dialogue.

Leading customer-focused companies view every customer interaction as an opportunity to make a new offer, improve retention, increase revenue, build loyalty, or strengthen their brand.

Infor CRM (Customer Relationship Management) helps companies optimise customer relationships by integrating marketing, sales, and service. By providing a full 360-degree view of customers, the system enables a consistent and continuous customer dialogue based on real-time information. With this advanced CRM solution set, you can make the most of every interaction with every customer across every channel or touch point. As a result, you gain true customer insight, along with the ability to act on that insight.

Infor's CRM software system helps companies like yours:

Run campaigns that align with your customers' preferences

Tightly integrate marketing across all inbound and outbound channels

Increase sales productivity by providing customer insight

Manage marketing and sales resources more efficiently

Turn contact centres into profit centres

Infor's CRM solution provides the tools your company needs to engage customers in a multi-channel, closed-loop dialogue that nurtures their loyalty to your products and services and improves your bottom-line results. Infor CRM is comprised of the following key components:

Marketing - delivers inbound and outbound marketing capabilities that streamline the campaign process and create real-time customer profiles which can be analysed to identify high-impact offers at the moment of customer interaction.

Sales - provides sales force automation and opportunity management capabilities that facilitate customer conversations by driving intelligence into every customer interaction.

Service - serves as the foundation for personalised contact centre operations, giving customer service representatives a unified view of customers across all existing systems and empowering them to shorten call times and resolve issues on the first call. Powerful real-time analytics drive personalised, customer-focused processes and offers, turning customer interactions into revenue opportunities across emails, phone calls, and web inquiries.

Alongside these three enterprise modules Infor offers CRM BE, an amalgamation of key functionality from all three enterprise modules to fill the needs of small and medium sized organisations with a low total cost of ownership and best in class functionality.

For more detailed product information refer to the overview attached.

Marketing

Real-time customer decision management and permission-based marketing.

Customers increasingly want to interact with your company when it’s convenient for them, not you. This may require a major shift from the way you currently market products and services. But this challenge can be overcome when you’re able to use real-time customer information from across the enterprise to present offers at the moment customer attention is at its highest.

Infor’s CRM marketing solution enables you to make intelligent decisions about customers in real time across all touch points. You can make better use of inbound customer contacts as a channel to present offers, run more targeted outbound campaigns that are sensitive to customer preferences, and manage all your marketing resources more effectively.

Infor’s CRM marketing software helps companies like yours:

Make intelligent customer decisions in real time

Determine the optimal message for every customer

Synchronise marketing campaigns across inbound and outbound channels

Create stronger, more valuable customer relationships

Improve cross-sell/up-sell rates and customer loyalty

Infor combines the key CRM software marketers need - powerful analytics, best-of-breed campaign management, real-time interaction optimisation, and scalable database management.

Three key components help you improve profitability by retaining customers and increasing lifetime customer value:

Interaction Advisor - creates real-time customer profiles based on historical, personal, and contextual data and then applies a unique combination of real-time analytics and business rules to identify the highest-impact offers at the moment of interaction.

Outbound Marketing - provides an integrated database marketing solution for planning, executing, and monitoring permission- and event-based campaigns across all touch points. Integrated OLAP and predictive analytics enable you to evaluate customer information for profiling, forecasting, segmentation, and other purposes.

Marketing Resource Management - delivers visibility into marketing activities so you can stay focused on strategy. Capabilities include budgeting, project/task management, workflow management, approvals, central calendar, and version control.

For more detailed product information refer to the overview attached.

Sales

A solid foundation for synchronising sales efforts.

To remain competitive, companies must coordinate sales efforts across the entire customer lifecycle—pulling cross-organisation customer intelligence into the sales process, helping sales representatives become “trusted advisors,” and making appropriate, targeted offers to customers.

Infor’s CRM sales solution optimises customer interaction time and gives salespeople the tools they need to be successful. It puts customer intelligence and guided processes in the hands of field sales, telesales, and account representatives and prepares them for calls and closing sales with quick access to consistent and accurate customer information. It simplifies the ordering process as well as the configuration of complex products.

Infor’s CRM sales software helps companies:

Increase sales productivity

Shorten sales cycles and increase sales revenue

Achieve more frequent orders and higher order values

Streamline the quote-to-order process

Reduce product configuration and pricing errors

The sales component of Infor CRM centralises data from across the enterprise, giving your sales team quick access to consistent, accurate customer information—including the entire scope of each customer’s previous interactions with the organisation—at all stages of the sales cycle. The following are included:

Sales - manages the entire sales cycle with lead routing and prioritisation, contact management, opportunity and pipeline management, call scripting, and mobile access.

Configuration - allows you to meet every customer's need with the ability to pick the right product from a catalogue, perform mass customisation of complex products, and manage engineer-to-order and make-to-order configurations.

For more detailed product information refer to the overview attached.

Service

Turn your contact centre into a profit centre.

Most customer service departments strive to continuously improve response times while keeping costs in check. But often their applications, data, and processes are disconnected and cumbersome—costing agents valuable time and making it difficult for them to pursue revenue opportunities and maintain customer satisfaction.

Infor’s CRM service solution enables today's highly personalised contact centers to improve customer support effectiveness and accelerate response times while controlling costs. With Infor’s powerful capabilities, your staff can turn customer interactions into new revenue and increase customer loyalty. An efficient, intuitive interface provides a unified view of customers across all existing systems and empowers agents to shorten call times, resolve issues as soon as they are raised, and engage in seamless customer conversations. Real-time analytics increase predictability by driving personalised, customer-focused processes and offers.

Infor’s CRM service software helps companies like yours:

Respond faster to customer issues and service requirements

Conduct higher-impact interactions with customers

Deliver consistently good customer service across multiple channels

Turn inbound customer interactions into sales opportunities

Provide your contact center agents with customer-specific product and service information

Increase resource utilization

Infor’s CRM service solution delivers a unified view of customers across all existing systems, optimising your ability to provide personalised service. The following components are included:

Customer Service - provides a solid foundation for individualised contact center operations with rapid, effective resolution of customer issues; an efficient, intuitive interface; and real-time analytics.

Customer Self-Service - enables convenient, web-based customer self-service through fast, individualised access to important product and service information.

Mobile Service - supports efficient field service operations with easy, two-way communication via the web for service dispatch and field updates.

Service Scheduler - allows interactive scheduling and dispatching to ensure that the right technicians are in the right place, at the right time for equipment-related service and maintenance.

For more detailed product information refer to the overview attached.