Case Studies

Microsoft CRM targeting SME sector
Microsoft Business Solutions' new customer relationship management (CRM) system is gaining a toehold in New Zealand's vast untapped small to medium enterprise market… READ MORE >

Glovers Foods aims high with Microsoft's CRM
After years of relying on Excel spreadsheets, Glovers Foods has implemented Microsoft's CRM to support a move from being a traditional supplier of processed goods to providing customers with a true service offering... READ MORE >

New Horizons quick to pick Microsoft CRM
Ranked by IDC as world’s largest computer training company, Auckland-based New Horizons Computer Learning Centre has recently adopted Microsoft CRM 1.2 to replace its aging CRM system... READ MORE >

Whitecliffe getting creative with Microsoft CRM
Whitecliffe is working with IT partner Kinetics Group Limited to implement Microsoft Business Solutions Customer Relationship Management and expects to gain major efficiencies in the way it interacts with multiple audiences... READ MORE >

Zeacom adds pop! to Microsoft CRM
Not content with just deploying Microsoft CRM throughout its worldwide offices, contact centre specialist Zeacom has also developed CRM ScreenPOP! – a low-cost middleware application that enables Microsoft CRM to ‘pop up’ caller information when a phone rings – allowing immediate personalised service. David McNickel reports... READ MORE >

Premium Power puts Microsoft CRM through its paces
In just 12-months, Microsoft CRM has succeeded where previous systems had failed. Importer-distributor Premium Power is hitting aggressive growth targets as a result, and now plans to rollout to its larger sister company... READ MORE >

CRM: the Microsoft difference
Choosing and implementing a CRM application can be a daunting exercise for both management and staff. Which system should you choose? How can you engage staff with the benefits of the application? Is your business ready for CRM anyway? Recognising the way people work and choosing a system that reflects that is another important consideration – and it’s a point not lost on Microsoft when it developed its CRM offering, as Microsoft’s senior product manager CRM, Bill Patterson explains... READ MORE >

Haines recruits Microsoft CRM
Recruitment advertising company Haines is one of the first New Zealand businesses to implement Microsoft CRM 3.0, after an earlier release has already helped the firm to gain a strategic business advantage and further enhance its service to customers... READ MORE >

CRM is plain sailing for Environment Canterbury
Environment Canterbury was struggling to achieve consistency in its dealings with outside contacts until Intergen and Microsoft CRM gave the agency a single 360-degree view... READ MORE >

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Pumpkin Patch cultivating customers with Microsoft CRM
Rapidly expanding international retailer Pumpkin Patch needed a CRM solution capable of managing over 2.5 million customer records and capturing personal information quickly and easily at the point of sale and in the contact centre… READ MORE >

Glidepath’s smooth run to improving holistic customer management
The airport baggage handling specialist deploys Microsoft Dynamics CRM 3.0 and Microsoft Exchange Server as part of an integrated strategy aimed at providing a clearer picture of its customers and partners… READ MORE >

Microsoft Dynamics CRM builds momentum in New Zealand
Microsoft says its Dynamics CRM software product is proving popular with New Zealand customers, having achieved double digit market share in a little over two years since its local launch... READ MORE >

Onesource sales staff sold on integrated CRM solution
The technology group chose effective Microsoft Dynamics CRM for a solution that was both intuitive and productivity-enhancing... READ MORE >

Investment in new CRM pays off for Fisher & Paykel Finance
Microsoft Dynamics CRM enables the company to integrate information from different channels to create real time visibility across its business... READ MORE >

Momentum Consulting Group picks up the pace with customised CRM solution
Microsoft Dynamics CRM 3.0 has given the recruitment agency a vital competitive edge in a highly demanding market... READ MORE >

Recruitment firms pick up the pace with custom-made integrated CRM solution
In the highly competitive recruitment industry, Recruit+ powered by Microsoft Dynamics CRM and developed by Altair Computer Systems, is giving many New Zealand recruitment firms a vital speed advantage... READ MORE >

Green issues stamp footprint on ERP solutions
Vendors are rising to the challenge as organisations seek increasingly sophisticated ways to track their carbon footprints... READ MORE >

Financing flexibility helps stretch the IT budget
Microsoft Financing helps businesses leverage their IT budgets to get the software, services and hardware they need to stay competitive... READ MORE >

CRM: the tip of the XRM iceberg
The power of a relationship management solution can extend well beyond how your organisation interacts with its customers. Get ready for ‘xRM’... READ MORE >

Microsoft offers free CRM downloads to help companies beat the downturn
Free software extensions aimed at helping users get more out of their Microsoft Dynamics CRM suite – this is Microsoft’s contribution to recessionplagued companies... READ MORE >

Local launch of hosted Dynamics CRM service
Microsoft belatedly got into the hosted CRM market last year when it put its Dynamics CRM service online. Now local integrator Complete Solutions is offering the service to New Zealanders... READ MORE >

Lightening the mobile worker’s load with Dynamics CRM
Absolute Insurance absolutely needed to streamline operations so its mobile advisors could travel file-less and lighter. Microsoft Dynamics CRM took the load and more… READ MORE >

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Les Mills gets jump on gym marketing with Microsoft Dynamics
The leading Kiwi gym is using Dynamics to provide its staff with vastly better access to member information, and to create bespoke marketing campaigns… READ MORE >

New Zealand Ministry delivers diverse business solutions with the xRM Application Platform Framework
With the Microsoft Dynamics CRM business management solution already in use within the New Zealand Ministry of Economic Development (MED), it became clear that it offered a framework that could be extended cost effectively to develop and deliver other new custom applications at an accelerated pace. Used in this context, this is referred to by Microsoft as xRM, a line-of-business application framework for the management of any business entity—beyond just customer, the “x” could stand for asset management, citizen management, and much more. The xRM framework uses the same framework that underlies Microsoft Dynamics CRM, making it the ideal solution. In addition to this, xRM offered the MED an enhanced user experience, thanks to workflow automation delivered via a modern user interface, making it easier to maintain and share data among systems... READ MORE >

MED builds own applications with Microsoft framework
The Ministry of Economic Development leveraged its Microsoft Dynamics system to build five in-house applications in quick-time… READ MORE >

AA Insurance gets healthy new outlook with Microsoft Dynamics’ help
AA Insurance healthcare now has an easy-care business solution that means customers can be properly supported and their claims dealt with much quicker… READ MORE >