EasiYo is the market leader in make-it-yourself yogurt and exports more than half its product range worldwide. This being the case, the need to garner valuable insights from geographical and demographic data and predict sales trends is vital.

The company’s CBA system was struggling with the business’s demand for more sophisticated reporting and analysis, prompting a decision to migrate to Greentree. David Granger, general manager for EasiYo, says that the incumbent system had become a bit of a barrier to growth.

Squeezing business intelligence from “odd” data
Qlikview for Greentree sits within the integrated Greentree solution suite providing a business intelligence tool and while Granger says he was confident Qlikview for Greentree would enable deeper analysis, he didn’t become fully aware of the tool’s real potential until he started using it for analysing all manner of company sales trends.

“We are enabled now to drill-down to different levels of detail, which in the case of supermarkets sales data, can throw-up anomalies which Qlikview for Greentree makes sense of,” he explains.

“Qlikview for Greentree enables me to slice, dice and filter data to discover for example, why there’s been a 5 percent movement up or down in a particular product category,” he says, which may be simply because supermarket staff physically moved the product to another location or shelf height.

“Furthermore, with dairy prices spiralling worldwide, the need to constantly review margins, pricing and sales trends become enormously important.”

Greentree helps reduce accounting overhead
Greentree’s integrated environment has had a flow-on affect in terms of several tasks such as preparing the consolidated company accounts which used to take three weeks but now takes 10 days.

Budgeting and Reporting are far less time-consuming and the sophistication of analysis tools such as Qlikview for Greentree requires less hands-on involvement. In fact, Granger says that when a senior financial accounting staff member left, a replacement wasn’t sought.

He add that the Greentree partner says the service delivered by the Greentree partner involved in the implementation was accurate, on time and on budget.

“Our Greentree partner has been excellent, they ensured that the scope of work was accurately worked out and the implementation was on time and on budget, what more could you ask for.”

A world of possibilities
When confronted with sales data from geographically distant consumers and the supermarket buying patterns of multiple continents, the need to make sense of it all could be all-consuming in terms of time, tools and expertise.

Qlikview and Greentree have come together as a strategic tool for uncovering trends, anomalies and most importantly possibilities and opportunities. Granger has no doubt that the dynamic duo will continue to keep business growth live, well into the future.

For more information

Greentree
www.greentree.com
Graham Hill
Ph: 0800 313 313
Fax: 09 366 3889
graham.hill@greentree.com

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