Email and Search Engine Marketing Solutions - iStart.co.nz
Welcome to the Email and Search Engine Marketing solutions research pavilion. Below you will find information from most of the leading vendors of email and search engine marketing solutions and services in New Zealand, including contact details, case studies, articles, demos, web links, brochures and white papers to assist you research and locate the best solution for your organisation. Check also the iStart Diary for local seminars on this subject. All vendors showcased below will be glad to assist with your enquiries.
- Email and Search Engine Marketing Overview
- Email and Search Engine Solution Providers
- Articles / Industry Reports
- Other Resources
Solution Providers
Calcium Software’s mailPrimer is a powerful, fully flexible yet very simple to use and totally secure 1-2-1 email marketing solution. Centrally controlled, mailPrimer works with the strengths of email as a daily person-to-person communication tool, maximising users’ ROI by driving quality traffic to websites while strengthening and protecting their brand.
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TXT2GET's service provides marketers and advertising agencies a quick and easy way to set up mobile marketing campaigns. Adding text keywords to advertising and signage can boost response rates by 30+% and provides campaign measurement and leads. Set up now in minutes, or get TXT2GET to help.
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Dynamic Digital Publishing Ltd (DDP) offers an exciting web based solution that gives you the power to create fully interactive and customised e-publications. These e-publications allow you to replace boring, flat PDF files with animated and interactive documents that engage and captivate the reader.
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Where there is a need, we have created the answer. Use our e-market toolkit an e-intelligent form builder enabling speed in keeping you informed with real feedback from your customers in real time. You build your own forms using our Datum Connect dummy proof user interface. These intelligent form builders can be used to recieve feedback for surveys, event registration information, online credit card transactions and more by utilising our flexible e-market tools.
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Research shows that email has taken over from the phone as the most popular method of business interaction, and more than 80% of internet users rely on search engines and directories as their preferred method for locating websites. It therefore makes sense to use both of these media in marketing.
Opt-in email
Not only is opt-in marketing by email easier and cheaper than conventional direct mail, but it is instantaneous, and email campaigns can result in a much faster, higher and more measurable response.
Opt-in means that the recipient is given the option of choosing to be on a mailing list by taking a specific action - for example ticking a box, or supplying their email address and other details.
Customer email lists can be generated by providing opt-in details in all marketing communications, on stationery or on forms, or on your web site.
Provide your customers with information that is relevant and provides value - based on their interests and preferences – and opt-in email can deliver impressive results with both existing customers and new prospects alike.
Permission-based email campaigns can achieve average response rates of 10% or more, compared to banner ads (around .5%) and direct mail (1-1.5%).
Search Engine Optimisation and Marketing
Websites are without question a highly effective marketing medium and so have become a key element in many organisations' marketing mix. But to work they must be seen.
No matter how good a website may be or how much money is spent on design and development, it will still be just one of millions competing for attention on the world wide web.
So how do you ensure your website gets found?
A highly potent on-line method for promoting websites and driving visitors to them is through the use of web search engines and directories. The majority of internet users use a search engine every day and the traffic they deliver to websites is highly qualified because users are actively searching for the information.
This is the major difference to traffic delivered by banner advertising and studies have shown there are five to six times more online purchases made from traffic delivered by search engines compared to banner advertising.
Not only are search engines highly efficient online marketing tools - they're also cost efficient. The cost of online marketing campaigns using search engines is significantly lower than that for banner advertising.
Articles/Industry Reports
Want to generate B2B leads from Twitter? Get your prospects to follow you
There is no doubting Twitter’s massive growth worldwide. Almost everyone knows of Twitter, millions use it, and thousands are hopelessly addicted to it...
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How to build mobile apps - tips and pitfalls from the experts
iStart Special Report: leading app developers reveal insights on the hot category of 2011 - includes your guide to developers of mobile smartphone applications...
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eBook: Trends in m-Commerce
The mobile phone is ubiquitous, personal and connected. that is why retailers, bankers and marketers want to use it for informing, enabling and transacting business. they are succeeding in global markets, but have been slower to make inroads locally. local m-commerce expert Belinda Simcox provides the insights you need to keep up with the play...
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Social Media Checklist
Social media is going through a classic ‘hype cycle’. There is huge interest and discussion in it as a way of marketing products, but many B2B companies aren’t really using it seriously i.e. spending serious marketing budgets on social media channels...
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SEO...The newest profession?
Search Engine Optimisation is emerging as the newest kid on the block. Already well established in the US, there is a growing demand for the unique skill sets that make up a rigorous SEO strategy and execution plan. SEO consultant Jacqui Jones is one who has watched SEO grow from its early roots – she gives us some history, and some insights…
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Online advertising defies global economic downturn
According to the Interactive Advertising Bureau’s latest quarterly Insight report, all categories of online advertising in the New Zealand market continue to show strong year-on-year growth. The Insight report, released by the IAB and PricewaterhouseCoopers, tracked local online advertising spending through the third quarter of 2008.
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Businesses ramp up online ad spend
New Zealand businesses have been slower than their overseas counterparts when it comes to spending on online advertising, but the signs are they might be about the change.
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What makes people read your email?
To write an effective marketing email, you need to understand the mindset of the people you're sending to. In this issue we find out how you can do that.
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Search engine marketing industry booms
Despite the reduced revenue estimates for online advertising, one vehicle that bucks the ad-spend trend is search engine marketing. Spending for this format has increased by 144.0% in the last year. One reason for this growth: companies are finding that search engine marketing is today's best interactive tool for driving carefully targeted audiences to websites.
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B2B email campaigns get clicks, banners bad
Research in the United States indicates that B2B email campaigns can result in click-through rates as high as 25% although the average is far lower and dropping year on year. Meanwhile, surveys also indicate that banners are leaving a bad taste.
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Measuring e-Newsletter effectiveness
Email newsletters are one of the most effective means of keeping in touch with your customers and prospects on a regular basis. But how do you know if they're really interested in your company or products?
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Get your email in shape for 2003
Get rigorous and discover the tips and tricks to turbocharge your email marketing for greater profitability in 2003.
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