"45% of your business communication today is done via email" Calcium Software - The DMA - MessageMedia email usage in NZ 2003 survey. Wouldn’t it make sense to use what has become an essential communication tool to re-enforce your brand, drive traffic to your web site, maximise your marketing and sales ROI?

mailPrimer overview

mailPrimer is the ultimate 1-2-1 email marketing solution that addresses all these issues - and more. Powerful and efficient yet very simple to set up and use, mailPrimer offers you and your company many benefits:

	A centrally controlled email branding management tool, that can automatically add personalised contact details and legal disclaimers to your emails. Every email from your organisation will therefore fully reflect and protect the brand values that you have carefully crafted; your ‘primed’ email arriving at your client, investor, supplier or stakeholder’s inbox; looking identical to all your other off-line branding.
	Easy management of dynamic hyperlinks within each of your mailPrimer email. Their use has been shown to directly contribute to your bottom line by generating highly targeted traffic to your web site or extranet server. These links can point to your latest PR, product information, offers, customer wins, share price, anything you wish, and you can modify them whenever and as often as you require.
	You and your marketing team can therefore ensure that every email your organisation sends is an opportunity to increase sales by driving people to relevant parts of your web site.
	Because mailPrimer fully supports multiple bespoke templates, your marketing team will be able to create templates to match the needs and wants of all your target audiences, making mailPrimer the ultimate 1-2-1 email marketing tool.
	mailPrimer puts you squarely in the driving seat of your marketing campaign by also tracking when every email is sent, opened and/or forwarded, including which links have been clicked on, automatically generating click-thru rate reports. This means that at any time you can see exactly how effective your e-marketing strategy is and optimise all templates accordingly.
	mailPrimer is a fully transparent, secure and scalable technology. It works with any email client across all platforms, operating systems and devices so all your emails look and perform the same regardless of whether they are sent from a Mac, PC, mobile phone or PDA.
	No software to install on any computer within your organisation and no one has to change the way they use or send email: whether you use a server based or ISP hosted version of mailPrimer, your 1-2-1 email communication will take on a new dimension - automatically.

mailPrimer key benefits

By leveraging additional brand exposure out of your everyday email traffic, mailPrimer will ensure that the marketing and sales departments within your organisation are empowered to:

	Centrally manage all your company's email branding and disclaimers.
	Generate high quality, increased traffic to your web site or Intranet.
	Fine tune your marketing campaigns through email tracking (when sent / opened or forwarded / what links were clicked) and full CTR reporting capabilities.
	Easily create and up-date cross-selling opportunities on any of your email templates by referring, for example, your prospects / customers / stakeholders to your latest product info, product launch, press release, customer reference, etc.
	Reinforce and fully differentiate your brand.
	All within a highly efficient 1-2-1 marketing tool with real impact on your bottom line.

Designed to grow with you, mailPrimer is the totally transparent, secure and automatic 1-2-1, day-to-day, email marketing solution that organisations have been looking for.

Who we are

Calcium Software is NZ leading eMarketing software development company committed to market by New Zealand’s leading angel capital firm – Sparkbox.

We devise, build and deliver to market simple, flexible and easy to use email marketing software solutions that deliver tangible outcomes for our clients

We're a young, dynamic company committed to maximising your ROI.

Our customers

mailPrimer’s clear benefits are creating a stir in the market. Just officially launched, mailPrimer has already attracted an impressive range of customers, including well known market leaders such as:

	Call Plus
	Connovation
	First Rate
	iStart
	The DMA
	The Work Choice Trust

Our Partners

Our strong partnerships provide access to a wide range of expertise and ensure we achieve optimal results for you. Calcium's partners are industry leaders who are visionary in their approaches. We are proud to work with:

	Flux Design
	ICONZ Internet Solutions
	First Rate
	NexsysDev
	The Hyperfactory
	The Outfit

How to contact us

If you'd like to discuss your email requirements or if you'd like more information or a demo, we'd love to hear from you.

Our offices are located in the heart of Auckland's CBD, on the corner of Federal and

Wyndham Streetsjust down from the Sky Tower. Parking is available on Federal Street.

Calcium Software Limited
Level 2, 26 Wyndham Street
PO Box 105 638
Auckland
New Zealand

T: +64 9 921 5680
F: +64 9 921 5679

E: info@calcium.co.nz

W: www.calcium.co.nz