E-mail Marketing - What is it?
Building strong customer relationships is even more important in these challenging times of increasing competition and consumer expectations. What's more, although Internet usage is at a record high, Web managers are struggling to find ways to inspire customers to return to their sites.
Thanks to rapidly developing technologies, email is now becoming a highly effective way to keep in touch with your customers. While your customers have sparse time available for Web browsing, their Inboxes command their attention for a rapidly growing part of their day.
With any form of Direct Marketing, the more value you provide your customer through the delivery of personalised and relevant content, the more likely you are to increase your response rates. E-mail marketing technology is now available to help you deliver on these objectives, simply and cost effectively. Delivering on your 1:1 marketing goals has become a reality.
E-mail invokes a sense of immediacy, urgency and action. We are used to opening and responding to messages we receive straight away. You can use e-mail messages to drive customers to your Web site, or keep them informed on new products and special offers.
Well planned and executed e-mail marketing gets you dollar working harder. It is an effective, low-cost way to enhance your existing customer relations and marketing programs, providing another point of contact between you and your customers.
Why MessageMedia?
Local customised solutions
E-mail marketing is a new discipline and mastering its advantages and pit-falls requires a steep learning curve. MessageMedia is well along that curve, having created many successful solutions for a wide range of industries.
We are a skilled team of strategic, marketing and technical professionals, and our highly experienced development team are based right here in New Zealand. We can provide you and your marketing partners with the technology to expand on your existing marketing programs, or we can work directly with you to provide strategic solutions to help you make the most of this powerful marketing tool.
The possibilities are endless, including newsletters, competitions, promotional offers, internal and external surveys, sending a reminder of an upcoming event, or alerting a customer to a special deal on your Web site.
Putting you in control
Our technology is designed to be used by marketers, not IT experts, keeping control of marketing communication where it belongs. All you need is a web browser and Internet access. There is no need for any new IT infrastructure to be installed.
Keeping your data safe
Our system sits behind secure firewalls from leading Internet supplier, Sun Microsystems. Your e-mail databases are stored in a SQL server partition, and can only be accessed by you. The partition is not visible to any other MessageMedia client.
Read Best Practise: Data Management for more information.
Best-of-breed technology
MessageMedia leads the market in e-mail marketing solutions. Our deployment tool, UnityMail, was recently named Product of the Year in the Best e-mail Marketing Software category by Customer Inter@ction Solutions Magazine in the US. Our Publisher tool won a Gold Award in the 2001 DMA Nexus awards for the production and fulfillment category.
These products have the best features available for e-mail marketing. And we can show you how to use them effectively.
Read Email Marketing Tools for more information.
Keeping you informed
E-mail marketing is highly responsive and very measurable. Our tracking and reporting allows you to track interest in your message or offer, so is a great tool for quickly identifying hot prospects.
With your permission, we'd like to tell you more
We don't like Spam any more than you do. In fact, unsolicited e-mail or Spam can have a profoundly negative effect on how customers feel about your business.
MessageMedia is committed to responsible e-mail communications.
The best, most effective e-mail solutions are permission based. Permission-based communications can have a positive impact on your brand image and have a much higher response rate, because the recipients have asked to receive the e-mail.
We have simple automated systems that ensure that your e-mail is truly permission-based. We work with you to create e-mail that won't provoke anti-spam attacks, be blocked by mail administrators trying to control unsolicited email, or just plain irritate the recipients.
Email marketing is 1:1. The ability to communicate in this way with your customer is a privilege which we always treat with respect.
Read Best Practice: Permission marketing for more information.
Doing your brand justice
You already know how important it is to accurately represent you brand in the off-line world, why should it be different in the on-line space?
Your customers use various e-mail applications running behind a multitude of firewall settings that affect what type of messages they can see. The unique sensing abilities of our technology will automatically check the capabilities of your customer's computer as your message arrives. We can deliver the richest, best looking, brand-consistent e-mail their computer can support.
Read Best Practise: Catering to Non-Web Users for more information.
Who we are
MessageMedia is owned by NZ Post. We have been providing e-mail marketing solutions in New Zealand since August 2000, which makes us veterans in this fast-growing field.
We can provide you with web-hosted e-mail technology and easy-to-use e-mail content solutions.
We can give you everything you need to create, deliver, and track personalised, targeted and permission-based e-mail programs. We can ensure you do justice to the existing investments you have already made in your brand.
We know what works and what doesn't. So we can help make your e-mail marketing a success.
