Whether it's a case of finding a doctor a great job and a lifestyle, or helping a hospital fill a vacancy with just the right doctor, with the minimum of fuss, MedRecruit has proved it can be done very successfully.

The website’s point of difference is the ease with which it makes all this happen – by bringing doctors and hospitals together in a one-stop online shop that makes it easy to connect with opportunities.

Much like an operating theatre, technically, MedRecruit has a lot of smart tools at its disposal. First of all, it invested in the latest Microsoft CRM platform, to manage the extensive interactions and communications that happen as part of the job placement process. Then, once it had the engine firmly in place, MedRecruit turned to Intergen to develop an interactive website that would act as a hub for smart, easy recruitment.

Naked appeal
The site is a little sassy. For example, a naked ‘Men of MedRecruit’ calendar sees those brave enough to strip off bare all for charity. And the ‘Register Now’ box is smart lead-generation at work. And there are no steak knives; the site offers much sexier prizes, like MP3s, for loyalty and referrals.

MedRecruit is also a one-stop shop for hospitals Not only do hospitals in New Zealand and Australia have access to the thousands of job-seekers registered with MedRecruit, but administrators can save time, money and resources by having all their vacancies and placements located in one central online space, says MedRecruit.

As MedRecruit’s managing director, Dr Sam Hazledine says, recruiting the right medical staff should be easy. "Who says it can't be done?

"Let's bring all the players together in the right place, in a one-stop website that will help broker good relationships and achieve great results."

In designing the anatomy of the website’s user interface, Hazledine challenged Intergen's interactive studio to come up with “smart workflow processes that would surface the sophisticated CRM functionality behind the scenes."

"We wanted something that was understandable and simple, because we didn't want the technology to get in the way. These are medics not techs. We wanted the website to be the one place to go that doctors and hospitals would want to keep coming back to – to get information about any job or placement opportunity."

"Intergen added great value by saying, ‘Okay, how do we wrap this functionality up with a great outward face?"

he result is a website that dares to be different. The tone is light, fun and inspiring, striking the perfect balance between the work the website has to do, as a smart recruitment tool, and the way it does it, says Hazledine.

It's intuitive to use, yet intriguing, with many creative hooks that embrace lifestyle as part of its concept of recruitment. Doctors can build a highly personalised ‘MY MedRecruit’ page to manage applications, job matches, CVs and time-sheets. And it also has a powerful search engine and plenty of links and other resources for doctors.

Retention equals success
As a one-stop web shop for medical recruitment, MedRecruit's online offering www.medrecruit.com is unique in Australasia. It's a win-win for doctors, hospitals, and medical practices, says Intergen. And the practice of matching doctors not just to jobs, but also to lifestyle, leads to 57 percent better retention.

For more information
www.MedRecruit.com
Intergen
www.intergen.co.nz

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