Smart suits go with the territory on Wellington's The Terrace or in downtown Auckland, and if you were to survey the suit wearers, there’s a very good many would be wearing Rembrandt.

Long recognised for quality, Rembrandt’s brands are sold in over 400 retail stores throughout New Zealand and Australia.

Always a growing and innovative brand, Rembrandt's marketing presence had largely been delivered through traditional mediums. With the internet becoming an increasingly important marketing platform, Rembrandt wanted to ensure it used the new medium to help retain its position at the forefront of men’s fashion. It was time to roll up the sleeves and put the web to work.

Fit is everything for a clothing manufacturer
Rembrandt put the task on the table, inviting four proposals. Sales manager Deane O’Sullivan explains the technology wasn’t the hook for them, Rembrandt was after a good business fit.

“We were impressed with Intergen and Ocean Design's professionalism," O'Sullivan says.

"They were clearly pitching the business based on a long-term relationship rather than a quick fix solution. They were interested in evolving our future together.”

An EPI Server solution
While not the first online with EPI Server, Rembrandt were one of the first companies to travel this path with Intergen. Needing a flexible platform with fast, effective content management capabilities, Ocean Design delivered a visually exciting site with clear alignment of their brands and services. The feeling was all about innovation, service and quality.

“Intergen and Ocean did a fantastic job of livening up a two dimensional on-paper look into an experience that is exactly what Rembrandt should convey. All the flash work adds huge personality, and the treatment of images and content is all about style,” says Rembrandt IT manager Alistair Johnson.

Easy-to-see content management
Making updates like releasing the new summer range is very straightforward for Rembrandt, with no need to involve the developers.

Stylish photography and text highlights all of Rembrandt’s brands including Rembrandt, Kent & Lloyd, Cesar, Made to Measure and European label Strellson.  While the target market is essentially consumers, the site's presence goes a long way to reinforcing excellent relationships with Rembrandt’s retailers and includes a store finder feature. 

Measuring up in the future
As everyone knows, buy a quality suit and it will last longer. www.rembrandt.co.nz is definitely designed for the future. In phase 2, Rembrandt sees potential for targeting its direct customers and focusing on more dynamic retail support. The company envisages adding internal processes such as online ordering and stock control for retailers, via a secure area.

For more information
Shaun Donaghey
General Manager, Auckland
Intergen
09 966-3072
021 359 061
shaun.donaghey@intergen.co.nz
www.intergen.co.nz

September 2007