Well up to the task of keeping track of every item is Greentree’s Inventory Management module paired with Greentree IQ (powered by QlikView). This arguably provides the most intelligent inventory management and sales data analysis & reporting solution available.

As a sales-driven operation with many inventory items and over 200 orders being dispatched everyday “three levels of sales data was too shallow” says Fiona Ludemann, Office Manager at Ivoclar Vivadent. Since Inventory Management and Sales Analysis are core business activities the need to maintain and manage optimal levels of inventory and have the necessary tools to analyse sales data as far back and as deeply as they wanted to go was a key driver in the decision to implement Greentree overlaid with Greentree IQ*.

Although other competing products were considered during the evaluation process it became clear during demonstrations that Greentree was the simpler and more cost efficient option. The Greentree Partner who implemented, customised and integrated the system proved they could provide the best support with a deep and clear understanding of Ivoclar’s relatively complex inventory management and sales analysis needs.

Analysis that makes you smile
Like a lot of businesses Ivoclar Vivadent had a need for a greater depth of analysis, Ludemann points out they needed to see well beyond three levels of data.

The company values its close relationships with all their customers so the need to accurately record, manage and measure each account is paramount.

Staff needed to view and analyse large amounts of historical data which the previous system would not allow. Plus, the more traditional database enquiry usually requires the time-consuming creation of complex SQL queries along with significant ‘re organization or grooming’ of the data before anyone can find out anything - this is not the case using Greentree and Greentree IQ*.

Greentree IQ* is an advanced analysis tool with integrated dashboards which sits on top of Greentree enabling sales staff at Ivoclar to quickly and easily analyse all aspects of the company data down to transaction level and create dynamic queries on the fly. Greentree IQ* extracts the data directly from Greentree but also from external data sources such as monthly budgets figures that are currently stored in Excel. Staff can define exactly how they want data in reports to look and have the option of displaying the information dynamically on an individual’s screen or sharing reports with other users over the internet. Despite the fact that internationally, the Ivoclar Vivadent group of independent companies is using different systems exchanging information is easy using Excel.

Information rich
Greentree’s ODBC and Excel integration combined with Greentree IQ* to create a ‘plug ‘n play’ sales analysis and reporting environment.

Fiona Ludemann is clear on the view that Greentree IQ* has enabled Ivoclar to become “information rich” by accumulating data that empowers the business to another level. Ludemann enthusiastically conveys the value of using Greentree and Greentree IQ* in terms of time savings, the depth and breath of data analysis Ivoclar can go to plus the simplicity of query creation and dynamic display and she says that “most staff need little training to use Greentree IQ*, it’s a familiar window’s-based environment.“

For a sales focused organisation like Ivoclar profitability will only ever be as good as the businesses’ ability to glean strategic information from sales data and use it to make timely and accurate business decisions which positively impact the bottom-line. The signs are that this is where Greentree should prove to have a long-term positive impact on the business.

As is the case in any sales and marketing operation the Sales Manager must be able to see which inventory items were slow movers, which items the sales people were selling the most of, which sales person is ahead of budget or needing a little ‘encouragement’ and which items need a greater sales effort.

Ivoclar have been able to achieve higher levels of customer service improvement and more efficient management of and investment in inventory as a result of getting answers to strategic business questions put to Greentree through Greentree IQ*’s sales analysis and reporting capability.

Having found an empowering business solution in Greentree, Ivoclar Vivadent expect the integrated modules at their disposal to benefit them for many years ahead.

FOR MORE INFORMATION//

GREENTREE INTERNATIONAL
Graham Hill, Channel Manager
P: 09 366 3888
F: 09 366 3889
W: www.greentree.com









10/11/22_ex

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